How counterfeits of popular brands are taking over the market (50 photos)

Fake brands Cloth

A good and well-known brand is created over the years, and after hard and long work, these same brands are valued in the millions. Everything is logical here: the colossal work is quite justified, and all costs are paid off in the end. But not all business representatives are clean-handed - some entrepreneurs decide to take a short cut and immediately bask in the glory of famous brands.

Comparison of an original branded item and a fake

Check a branded item for a fake by barcode:

Enter 13 digits of the barcode:

What is brand replica

A replica of a product is its absolute copy, which is made from expensive materials. It is very difficult to distinguish an original thing from a replica, a simple man in the street is unlikely to be able to.

This fake option is made for people who want to have a certain thing of the appropriate quality, but not overpay several times for a brand name.

A fake is also a copy of the original thing, only the materials for creation are many times cheaper, for example, plain glass is used instead of crystals.

Do you wear branded clothes?
YesNot

How to distinguish a replica from the original

There are several main parameters by which you can distinguish a replica from the original.

  1. Price. Usually a brand name can be very expensive, and if the store has a cheap but high-quality version, then this is a replica.
  2. No serial number.

Original jeans and fake

Clock

Experts note that even the most self-respecting squares can sell replica watches. If you do not want to contact a specialist, you will have to carefully examine the product. A replica can be given out by displaced and uneven inscriptions, dates, and glass distortions. It will also help to determine the original quality strap.

Comparison of original watches and fakes

Bags

It is very difficult to distinguish a replica from the original in terms of bags. There is no general rule for this type of accessory. For example, for Pinko bags, checking will not be so difficult, a chip is sewn into the back wall. It can be simply read using the application on the phone. If the bag is original, then its owner will be taken to the Pinko website and will receive an email with the authentication results. It is with the help of such a code that they usually check the authenticity of many other brands, for example, Louis vuitton. When buying a Prada handbag, the buyer is issued a certificate of authenticity.

Comparison of an original bag and a fake

Shoes

Quite often, they began to make replicas of sports shoes. In the case of Adidas, the first thing to check when buying is a sticker on one side of the tongue.

Comparison of original branded shoes and fakes

The inscriptions must be clearly visible. There are unique codes on the left and right shoes, which must be different.

This is a clear indicator of originality. The same system works with the Reebok brand. The tongue has a batch code that matches the code on the box. In the situation with New Balance, the sticker on the inside of the tongue must be present. And the serial number on it must match the barcode on the box.

The sticker must glow under ultraviolet light, with the exception of sneakers that were made in England.

Comparison of original branded shoes and fakes

Decorations

For jewelry, there is a fairly easy way, namely, checking the brand, which is usually placed on the finished jewelry. The numbers should be clearly visible and easy to read.

How counterfeits of popular brands are taking over the market (50 photos)

Brand clothing

You can start with an obvious detail, branded clothes are in most cases sold in official stores.

On the labels of branded items there is a barcode, usually located on the wrong side of the item.

One of the obvious indicators of the originality of clothing is the price. If the store has a copy of a thing with a price much lower than in official stores, then this is a replica.

A small reminder of the differences between the original branded item and its replica:

Brand item Replica
Price High price Relatively cheap
Place of sale Brand stores and online stores of fashion houses Ordinary shops, underground passages, markets, online auctions
accessories High quality buttons, zippers, fasteners, rivets Cheap and poor quality hardware
Clothing quality High-quality, natural and expensive fabrics. All seams and lines of clothing should be even and strong. Cheap materials, protruding threads, poorly sewn elements and falling off accessories
Name, logos Original logos, correctly spelled brand name Mistakes in the spelling of the name, differences from the original brand logo
Package Beautiful and original packaging Cheap or no packaging materials

Sunglasses

Signs of originality vary by brand. For example, for the Polaroid company, polarization will be the most obvious. Thanks to this aspect, glare is not visible on glasses and water. A relatively common indicator of originality is the price. Too low a price that does not match the brand name speaks for itself.

Comparison of original brand glasses and fakes

Why create plagiarism

Fake brands are created for two main reasons:

  1. The popularity that the brand already has. Due to the name of the brand, the manufacturer can be significantly enriched;
  2. Consumer trust. Manufacturers of well-known brands have been on the market for many years and have managed to establish themselves. The creators of fakes get easy money because of the image of a famous name.

Fake clothes of a famous brand

What is meant by the word pal

For a Russian layman, the word "pal" means something of poor quality, a fake or a replica of a branded item. Chinese clothing is something that immediately appears in the imagination.

Pal is bought in the markets, in cheap shops.

The word has a negative connotation, but it can also be a pretty well-made replica of branded clothing.

What is better to buy a replica or an original thing

Many people are faced with the question of whether it is better to purchase an original item, or to opt for a replica. Each option has its own advantages.

original item Replica
Quality is higher These things are cheaper.
Higher wear time It makes sense to opt for a fake if the thing is rarely used

Many buyers also note that they prefer the replica. The main advantage of counterfeiting well-known brands is the price, from which other reasons come out.

Comparison of an original branded item and a fake

What is the danger if they copy you

In most cases, fakes do not harm the original brands in any way. But there are also troubles that replicas can bring:

  1. Decrease in sales volume. Stores that sell competitors' products select a certain part of customers who may succumb to lower prices or simply not notice that they are buying a non-branded item.
  2. Reputational damage. The analogue is certainly not only cheaper, but also worse in quality. If a person bought a fake and was disappointed in the quality, he will think badly about your brand. The image suffers, word of mouth is triggered, customers leave - real and potential.

Comparison of an original branded bag and a fake

Copies of brands - a selection of examples

Full copying of the brand name can be a reason for initiating a criminal case. Therefore, businessmen usually choose a different path. They create logos or names close to the famous original, analogues of brands. Such fake brands can provide a good income for the manufacturer.

  1. On the streets of the country, cafes with the name Shawarma began to appear en masse, the first letter of which copies the McDonald's logo with one change. He was turned over.
  2. In stores, you can buy Alpen Krone branded chocolate, the packaging and product names are suspiciously similar to the popular Alpen Gold brand.
  3. Chocolates Ritter SPORT and VITASPORT also look similar at a glance - in shape, design elements and writing.
  4. OREO cookies, under which BORIO quite successfully mimics.
  5. Be careful when choosing a pate among the abundance of producers on the shelves, because instead of Hame you can accidentally buy Nashe - the packaging and style are too similar.
  6. "Mr. Quack" is a cleaner that is very similar to "Toilet Duck".
  7. DOCHA & CABANOV jeans instead of Dolce & Gabbana and a few more clearly non-luxury brand items.

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

 

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

How counterfeits of popular brands are taking over the market (50 photos)

What to do if you got a fake

First, you need to contact the seller with a request for a refund. The product can be returned within the warranty period or, if it is not specified, within 2 weeks. Even if the seller refuses to return the money, this does not mean that the buyer remains defenseless. You can make a formal request. If it is not satisfied, then the buyer has every right to apply to the courts, and it is possible to demand that the seller satisfy the costs.

What to do if you sold a fake?

Where to go if you sold a fake?

Discover!

How carefully do you check a branded item before buying?
I am looking on the Internet for a complete list of differences from a fake and check it in the store
14.29%
I check only the main qualities: logos, tags, tailoring quality
0%
I check the authenticity of the item at home after purchase
28.57%
I am satisfied with good quality brand replicas
28.57%
I don't buy branded items.
28.57%
Voted: 7
Andrey Kozhevnikov

Blog author. 7 years of experience as a Merchandiser. Specialist in the definition of quality products. Distinguished more than 5,000 fake goods. My motto: there is no limit to perfection!

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OriginalPoddelka - how to distinguish a fake from the original
Add a comment

  1. Dominica

    now I understand which brands are really in demand among those who like to fake other people's brands. it’s a pity that there are such people and they believe that they have the right to fake, I will now know which brands to be wary of and what to check

    Reply
  2. Maximilian

    Moreover, the Chinese are now not forging purely clothes, especially the largest brands. The main clothes are from Turkey, where they manage not to bend the price for wholesalers, and maintain the quality. And now they are riveting at a frantic pace, and our sellers are all buying up any fake brands.

    Reply
  3. viktorua

    it is a pity that many brands are overpriced, and even by the same counterfeiters themselves. why they think that such a brand will be bought by someone for such a price, and those who buy it surprise me very much. why buy at that price. it's just a shock, I read with interest

    Reply
  4. Rosalia

    I don't think these fakes will last long. all the same, people are already smarter and now I see that they don’t buy fakes so often. how can people not be careful when buying a brand if they know that there are a lot of fakes, that's why they are afraid correctly

    Reply
  5. chaupina

    if only such a cool brand appeared that would be difficult to fake, although this would cost millions, probably because it would be difficult to fake it for others, like this will be its highlight, and such a brand will be idolized and everyone will run after it

    Reply
  6. Nicholas

    China has been sewing things for any brand for a long time.

    Reply